Our Journey

About Stree Ka Noor

Stree Ka Noor didn’t start with a perfect plan. It’s been a journey a little messy, a little confusing, but real.

We are Arjun and Sakshi. We’ve been working together for the past 4 years, but we don’t even live in the same city. Building something together while staying in different states is not easy. Sometimes our timings don’t match, sometimes our ideas don’t align, and sometimes we just feel tired… but we still keep going.

We’ve tried before as well. We started a clothing brand it didn’t work out. Then we started a content agency. We worked on it for 3 months, but it wasn’t making profit, so we had to shut it down.

Honestly, there were many moments when we felt like maybe this isn’t for us. But for some reason, we didn’t give up.

When the idea of jewellery came, it wasn’t something we planned deeply. It just felt right from the heart. It didn’t feel like just a product… it felt like something meaningful.

Arjun handles the technical side — the website, systems, and everything behind the scenes. Sakshi focuses on design, creativity, and the overall feel of the brand. We are different, but that’s probably what makes it work.

We didn’t take money from our families, and we didn’t take any loans. Whatever savings we had, we invested everything into this.

There is risk, there is pressure… but there is belief too.

Stree Ka Noor is still small, but our vision is not. We want to take this brand everywhere, because we truly believe every woman deserves to feel special.

This is not just a business. This is our story… and now, a small part of it becomes yours.